As a cyclist I love this news because I know how difficult it is to secure a sponsorship for a pro cycling team. In fact many pro cycling teams have two title sponsors and some are even without a sponsor heading into the 2018 season. Then comes the human part of a professional cycling team, the members of any cycling team are human just like you and I. They have husbands or wives, they might have children, they have bills, and everyday worries just like everyone else. Having a title sponsor lets them sleep a little easier, of course they still have a job to do but for the next two years they have a job.
”Every day, we provide the diabetes community with heroes to look up to and show the 1.2 billion people around the world directly affected by diabetes what may be possible.” Phil Southerland
I can't close this post without saying thank you to Novo Nordisk. Not only are you sponsoring the most inspirational team in the world but you are also dedicated to discovering, developing and manufacturing better biological medicines and making them accessible to people with diabetes throughout the world. You are the man behind the curtain but without you none of this would be possible!! THANK YOU FOR CHANGING DIABETES!!