I have been a huge cycling fan for the past thirteen years, I have followed closely the United States Postal Team, Radio Shack, Team Europcar and Team Novo Nordisk. I'm very partial to Team Novo Nordisk for obvious reasons but I'm amazed at how they keep such a great relationship with their fans. Many pro cycling teams are like NFL, NBA, NHL and MLB teams, they do their share of community events but they almost seem like they are done for promotional reasons. I follow many professional athletes on Facebook, Twitter and Instagram, again pro athletes will post occasionally and many of the posts are promoting races or events.
Team Novo Nordisk is different, this past weekend team founder and president Phil Southerland rode in the JDRF Death Valley Ride to Cure Diabetes This event lasts all weekend, they have a dinner friday and Saturday night, a warmup ride Saturday and the ride itself on Sunday. It would be easy for Phil Southerland to show up on Sunday, sign some autographs, do an interview, take some photos and ride. That would be easy and he would get great press for doing so, but he and other members of Team Novo Nordisk arrived on Friday and were no different than any other person riding. That makes Team Novo Nordisk the best, and for anyone that says "That will all change when they ride in The Tour de France" is dreaming. In 2021 when Team Novo Nordisk is in the Tour they may have a bigger following but that will not change them. I can guarantee that Phil Southerland and the team will be the same in 2021 as they are today, in fact it wouldn't surprise me if the team rode in the 2021 JDRF Death Valley Ride to Cure Diabetes.
Below is a collection of photos that show how "normal" Team Novo Nordisk is. They are people living with diabetes that can do amazing things athletically, they know the day to day fight each diabetic faces, they love life and want to share their ride with anyone and everyone. They are determined to change diabetes and they will. Team Novo Nordisk is the best professional team in the world, and they are only getting better!!
Team Novo Nordisk is different, this past weekend team founder and president Phil Southerland rode in the JDRF Death Valley Ride to Cure Diabetes This event lasts all weekend, they have a dinner friday and Saturday night, a warmup ride Saturday and the ride itself on Sunday. It would be easy for Phil Southerland to show up on Sunday, sign some autographs, do an interview, take some photos and ride. That would be easy and he would get great press for doing so, but he and other members of Team Novo Nordisk arrived on Friday and were no different than any other person riding. That makes Team Novo Nordisk the best, and for anyone that says "That will all change when they ride in The Tour de France" is dreaming. In 2021 when Team Novo Nordisk is in the Tour they may have a bigger following but that will not change them. I can guarantee that Phil Southerland and the team will be the same in 2021 as they are today, in fact it wouldn't surprise me if the team rode in the 2021 JDRF Death Valley Ride to Cure Diabetes.
Below is a collection of photos that show how "normal" Team Novo Nordisk is. They are people living with diabetes that can do amazing things athletically, they know the day to day fight each diabetic faces, they love life and want to share their ride with anyone and everyone. They are determined to change diabetes and they will. Team Novo Nordisk is the best professional team in the world, and they are only getting better!!
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